C’mon Kate, you’re better than that!

When I woke up this morning and checked my mail, I had an email from Kate Spade entitled “idiom bracelets.” I’ll be honest, I got excited. I thought about how fun having silly little idioms wrapped crisply around my wrist – might be a fun new jewelry piece. A bird/bush bracelet with the line “A bird in the hand is worth two in the bush”, “High as a kite” with pretty kites, “turning over a new leaf” might have been a beautiful bracelet for fall.

Alas, I opened the email.



Really? This was the most creative you could be with IDIOM bracelets? ‘Ooops a Daisy’ doesn’t have a single daisy on it. ‘Tickled Pink’ is just white polka dots. “Grass is always greener” is just stripes. What is this???

These are hardly creative and if I was wearing one, I assure you that I would NEVER think of the idiom that apparently inspired their design. It’s like your design team came up with a beautiful line of enamel bangles and then some kook in marketing had to come up with a common link, a theme. Why waste the idiom idea? It’s spectacular. These bracelets are not as great as ‘idiom bracelets’ could have been. These should have just been called classic enamel collection. That’s all they are.

You’ve left me disappointed. You’re better than this, Kate!